Personality of Abraham Lincoln Essay Example | Topics and Well Written Essays - 1750 words

Personality of Abraham Lincoln - Essay Example In the last part, the paper will discuss the different methods of assessing personality and the related results. Personality of Abraham Lincoln Introduction Abraham Lincoln was the 16th President of the United States and led the country to victory during the American Civil War (Sandburg, 2002). He contributed immensely towards ending slavery in America. He was a lawyer by profession before he was elected as President. He had previously served as Illinois State legislator and a member of the House of Representatives (Sandburg, 2002). His Presidency was marked with abolition of slavery, neutralization of the war in United Kingdom and defeat of secessionists. He is regarded as one of the most remembered Presidents in US history (Sandburg, 2002). Abraham Lincoln was born on 12 February 1809 in Southeast Hardin County. His father was Thomas Lincoln and his mother was Nancy Hanks. Though his parents were not educated, they were respected and affluent citizens of Kentucky back country. The family was forced to move to Indiana in 1816 (Sandburg, 2002). His mother later died from milk sickness when he was nine years. His father remarried Sarah Bush who Lincoln embraced as his mother. Surprisingly, Lincoln did not relate well with his father. Lincoln had only 18 months of formal education but he was a keen reader and writer. He married in 1842 and later had four sons whereby only one survived to adulthood. (Sandburg, 2002). Lincoln started his political career by vying for Illinois General Assembly position in 1832 which he lost and joined the military during the Black Hawk war. In 1834, he was elected a State legislature and was influenced by the England law hence he joined law school. He was admitted to the bar in 1837 and moved to establish start practicing law in Springfield (Sandburg, 2002). He once labeled slavery as inhumanity which was based on bad policies when he was the leader of the Illinois Whig Party. He joined Republican Party in 1860 and was endorsed to r un for the presidency which he won with landslide victory later in the same year. After his win, secessionist’s movements sprung (Sandburg, 2002). His major goal was abolishment of slavery which he accomplished in 1862 by signing â€Å"emancipation proclamation† law. After the war, he initiated reconstruction of America by signing â€Å"homestead Act in 1862† where government land was sold to the poor citizens at low prices (Sandburg, 2002). Legal tender act of 1862 also created the first currency of US while the National banking Act of 1863 and 1865 formed the sound financial system which ensured economic growth and stability. He was assassinated by Confederate spy on 14th April 1965 and was pronounced dead the following day (Sandburg, 2002). Abraham Lincoln was friendly to other people since he trusted them. Lincoln has strong appreciation for the motivation of others. Lincoln was also honest hence this trait my have been influenced by his previous service to the country during the Black Hawk war. He maintained that integrity and truth was the basis of good character. Lincoln was also charitable since he occasionally purchased books for Phi Alpha Society hence this trait may have been influenced by his understanding of the sufferings of Americans during slavery time (Sandburg, 2002). Lincoln was a good listener hence this trait may have been influenced by his love for writing and reading. Each visitor to the White House was welcomed with appreciation and

Marketing Communication Plan Essay Example | Topics and Well Written Essays - 3250 words

Marketing Communication Plan - Essay Example (Varey 2002) It is a challenge because of the fact that every day newer modes of communication are being invented and more rapid to that is the accelerated rate of using these modes creatively. Those marketers who still rely solely on the traditional methods and deny any chances of creativity in the marketing communication, they are ultimately at a high risk, in most of the cases, of being left behind by the more creative marketing communication plans, which are capable of appealing the customers in more efficient manner, provided the claims in these communication plans are supported by the product availability and quality. (Taylor 2004) The knowledge society is not the only dimension that the marketers need to consider, rather there are multiple dimensions that need to be considered and duly taken care of while conceiving, developing and implementing the communication plan. These factors include the changing behaviours and preference of the target audience, the need of the product, availability of alternatives, communication plans of the competitors and so on. Thus it is imperative for the marketing communication planner to take into account all these factors while developing a marketing communication plan. (Hooley et. al 1984) In the beginning, this plan will analyze the market situation with reference to the abovementioned products. Various dimensions of the market will analyzed in this regard, such as, consumer demand, search behaviour, brand loyalty, market characteristics and definition, sales and suppliers' market shares, market dynamics (innovation, new entry and price trends), product innovation, manufacturing and trade, entry conditions and price trends. Analyzing the market situation is very essential to build an effective communication strategy, thus this would occupy most of the space and will be referred frequently in the later parts of the report. After the analysis part, the second step would be the development of the objectives for the marketing communication. This will include both, the marketing goals and the objectives and would be aligned with the situation of the market already analyzed. Afterwards, we will develop the statement of strategy. This strategy statement will identify and hi ghlight relevant public, logic, and communication channel, type of medium and timing of each strategy. Once the statement of strategy has been developed, our next step would be to sketch the profile of the target audience and each targeted segment of the market from the dimensions which are of the key significance to the marketers and those who implement the marketing communication plans. Afterwards, we will explore and analyze various tactics and plan of marketing action plan. After this, we would move to description of the concerned 3 Ms of the production (which includes, man and women, money and monitoring). Lastly, critical path of these activities will be developed in order to ensure successful and effective implementation of the plan. Analysis of the Market Situation Consumer demand In a recent market research report by