Junk Food Ban in Schools Essay - 722 Words

At the moment there is a restriction on junk food in schools for example vending machines in your school have changed from chocolate bars and crisps to nutri-grain bars and drinks. Junk food is not served as frequently and you may feel disappointed about this. I think the ban is a good thing since statistics show by the middle of the century, 2050, two-thirds of children will be overweight or obese if nothing is done. I wouldn’t like to be one of the people in those two-thirds and neither would you. Since action is being taken now by the ban and now we have a second chance to change for the better. We all know that a healthy body is very important and an unhealthy diet results in an unhealthy body. Foods eaten with a high factor of salt†¦show more content†¦This plaque will join with the sugar to make acid eventually rotting your teeth.† Now you know the reason why the UK is known for having the worst teeth, because of junk food! Whats more being overweight can affect your self-esteem. Removing chemical from junk food could help reduce anti-social behaviour in teenagers, according to the researchers from the University of Southampton. Professor Stevenson and his team from the University discovered that food chemicals found in junk food caused â€Å"psychological harm† to normal people. Professor Stevenson said to us: â€Å"We now have clear evidence that mixtures of certain food colours can adversely influence the behaviour of children. Children who eat this are sometimes socially isolated because peers find their behaviour unsettling.† Furthermore these food colours or more commonly known as additives found in junk food can lead to hyperactivity. Two groups children found it hard to sit still and concentrate and had problems with reading when given additives during controlled trials. And you were wondering why you got such a low mark in English, because of junk food! Yes we may say some junk food snacks give you an energy b oost. However these snacks only give you a quick energy boost that fades quickly and on a long term basis a person who eats healthy food would do better than a person who eats junk food. Therefore you can see healthy foods help maintain energy levels for longer periods.Show MoreRelatedJunk Food Should Be Banned835 Words   |  4 PagesJunk food is currently banned from school to help decrease obesity, but it may turn out that it is doing more harm than good. Junk food is a favorite amongst students and the ban on it has affected students as well as the schools themselves. The ban on junk food should be repealed, mainly because students will get junk food on their own, but the schools are also suffering from this ban, and finally, studies show that junk food is not the only cause of obesity. The first reason why we need to takeRead MoreJunk Food872 Words   |  4 PagesJunk food has been getting a bad rap recently in society. It is believed that junk food is a leading factor in childhood obesity and should not be allowed in public schools. Due to this many school systems have enacted bans, or strict regulations that limit or completely exclude junk food in schools. Junk food should not be banned in schools because schools profit and are able to fund education and extracurricular activities through selling it, junk food isn’t as harmful as one would think, and evenRead MorePros And Cons Of Junk Food801 Words   |  4 PagesRelease the ban! There should not be a reason why junk food is practically banned in the school systems today. The Government makes a huge amount of profit from people buying junk food for themselves and for their kids. Some people know how to control how much they eat and exercise to stay away from obesity. It is in the people’s co ntrol of what they can and cannot eat not the governments. The Government should release the junk food ban on school districts because, schools aren’t making moneyRead MoreEssay On Junk Food935 Words   |  4 Pages Ban of Junk Foods Candy, chips, juice, and fries! Our favorite foods being snatched from our eyes. The topic of whether junk food should be banned or not in schools is becoming more controversial throughout the country. The government has enforced healthy nutritious meals for kids worldwide due to the rapid spread of child obesity. Junk food should not be banned in schools because junk food is not considered the number one cause of obesity, it can help build the school financially and studentsRead MoreJunk Food Should Be Banned In Schools774 Words   |  4 Pagesnot junk food should be banned in schools. One side believes that students have the freedom to choose whatever they what to eat. While the other side argues that junk food needs to be replaced by a healthier alternative. There are plenty of different arguments that these sides believes in. For the concern of the health and wellness of the students, schools must completely ban all junk food in school. It has been implied by a number of news sources and other people that school junk food bans areRead MoreThe Importance Of Junk Food In Schools771 Words   |  4 PagesWhy â€Å"Junk Food† should stay in school It’s been said in multiple states across America that the junk food sold in schools is causing many problems. Problems such as unhealthy habits, affecting the brain, and childhood obesity. The government and many school districts have done multiple things to reduce/stop the problem. They have done research dealing with the junk food and tried banning junk food, which many school districts did not continue with. Junk food should not be banned in schools becauseRead MoreShould Vending Machines Contain Only Healthy Food Throughout All Schools1350 Words   |  6 PagesShould vending machines contain only healthy food throughout all the schools in the U.S.? Yuki Sakamoto GGU0580534 Golden Gate University Should states ban junk food in schools? Read MoreArgumentative Essay - Junk Food1617 Words   |  7 PagesShould the sale of junk food in school cafeterias be banned? In more traditional years, parents had to prepare packed lunch for their kids when going to school. However, in present times, most parents are already incapable of doing such things. This is because they lack the luxury of time with the hectic schedules that they have. Parents tend to just give money to their children to purchase what they need. Given this kind of situation, students are exposed to a variety of options and they areRead MoreJunk Food Should Be Mandatory For School Schools1354 Words   |  6 Pagesit (Josh Billings, 1865). A healthy lifestyle is dependent on the choices of an individual s diet. Junk food will fulfill the desire of one for a short period of time. However, a healthy and maintained body will fulfill the need throughout one s entire life. Therefore, is maintaining an unhealthy diet full of sugar and life-threatening junk the perceptive decision? As perceived, healthy food habits are not something that should be averted, thinking it is petty. In fact, it is a serious matterRead MoreObesity is a Widespread Epidemic Essay1509 Words   |  7 Pagestall machine filled with every food he could want and more, stuffed behind the thick glass. How likely is it that he’ll walk past and instead choose a nice crunchy carrot over his Cheetos? Simple choices like these add up over time to make up a lifestyle of habits. A child’s diet is the building block to their health and the nutrition that they intake at school is vital to the rest of their life. Despite previous efforts to reduce the abundance of junk food within school lunch programs, there is still

Slavery And Its Impact On Both Blacks And Whites - 1467 Words

Slavery and Its Impact on Both Blacks and Whites Slavery and Its Impact on Both Blacks and Whites The institution of slavery was something that encompassed people of all ages, classes, and races during the 1800s. Slavery was an institution that empowered whites and humiliated and weakened blacks in their struggle for freedom. In the book, the Narrative of the Life of Frederick Douglass, slave Frederick Douglass gives his account of what it was like being a slave and how he was affected. Additionally, Douglass goes even further and describes in detail the major consequences the institution of slavery had on both blacks and whites during this time period. In the pages to come, I hope to convince you first of the mental/emotional and†¦show more content†¦When women slaves had children they rarely ever had the chance to develop real relationships with their children because the family was separated and sold to different slave-owners. At one point in the narrative, Douglass descr ibed what it felt like to be separated from his loved ones. The thought of leaving my friends and family was so decidedly the most painful thought with which I had to contendï ¿ ½ (Douglass, 63). The white masters and slave-owners during the time of slavery were above all cruel, uncaring, and responsible for damaging slaves mentally, emotionally, and physically. Mr. Covey, one of Douglass masters was especially cruel to his slaves. Mr. Covey succeeded in breaking me. I was broke in body, soul, and spirit. My natural elasticity was crushed, my intellect languished, the disposition to read departed, the cheerful spark that lingered about my eye died; the dark night of slavery closed in upon me; and behold a man transformed into a brute!ï ¿ ½ (Douglass, 38) While black slaves were being tortured mentally and physically by whites, the consequences slavery had on people did not stop here. Whites too were damaged mentally due to their involvement within the institution of slavery. Douglass described several white people who were different before they owned slaves. Perhaps the largest way in which whites were negatively affected by slavery was that they became dehumanized and desensitized to the violence of other people. Another oneShow MoreRelatedThe Issues and Impacts of Slavery in Jeffersons Republic Essay1508 Words   |  7 Pagesthe Jefforsonian Republican ideology and the impacts of slavery upon it. The chapt er included a secondary source from the author Ronald T. Tanaka correctly named, Within the ‘Bowels of the Republic that identified the issues surrounding Thomas Jeffersons views on slavery in the post-revolution era. Tanaka took an in-depth view on the state of slavery after the American Revolution and the issues Jefferson faced as a result of the slavery of blacks and the ongoing presence of the Native populationRead More The Origins of Chattel Slavery in Colonial North America Essay1579 Words   |  7 PagesThe Origins of Chattel Slavery in Colonial North America There have been many illuminating studies in the field of the origins of chattel slavery in Colonial North America. Alpert, 1970; Edmondson, 1976; Jordan, 1962: Ruchames, 1967; Starr, 1973, wrote seminal studies that did much to bring insight to the subject. Goetz, 2009; Mason, 2006; Smaje, 2002; Neeganagwedgin, 2012, presented evidence that have either reexamined old questions or used new methods and approaches to ask news questionsRead MorePost Traumatic Slave Disorder, And The Elephant1380 Words   |  6 Pageskey points included the pathology of race, cognitive dissonance, the intergenerational impact of slavery on African-Americans, rape during slavery, her experience of being embraced in South Africa, the perspective on learned helpness, and the elephant, the dynamics of male and female relationships within the context of slavery and modern times, how media plays a role in pot traumatic slave disorder, and how blacks cope with post traumatic slave disorder. All of these key p oints were important for theRead MoreNegative Impact Of Racism In America1702 Words   |  7 Pagesdifferent race based on the belief that one s own race is superior. Aside from that, racism has had a very tremendous impact on American history. It’s caused many great events to occur and has bought change to better the lives of people. Although there has been many achievements and efforts in decreasing racism it still does exist today, although less in intensity it still negatively impacts American society today. Where it all began Now there have been many cases of racism in America but the greatestRead MoreBlack Movements Of America By Cedric J. Robinson1530 Words   |  7 Pages Black Movements In America is written by Cedric J. Robinson, who is a professor of Black Studies and Political Science at the University of California, Santa Barbara. Robinson traces the emergence of Black political cultures in the United States from slave resistance in the sixteenth and seventeenth century to the civil rights movement of the present. He also focuses on Black resistance which was forged from a succession of quests such as The return to Africa; escape and alliances with anti-colonialRead MoreNarrative Of The Life Of Frederick Douglass1275 Words   |  6 Pageseverything and become a writer, newspaper editor, and most of all one of the most influential abolitionist. In telling his story, Douglass paints a realistic picture of slavery. Douglass s narrative spells out the slaveholders tactics in simple terms while highlighting the moral inefficiencies and the damaging effects of slavery on both the slave and the slaveholder population in detail. Douglass would have loved for his narrative to make it onto southern plantations and ultimately into the handsRead MoreVoices Beyond Exploitation : Gender Norms And Racial Bias1657 Words   |  7 Pagesdown their personal stories of how slavery and social restrictions have impacted their lives. At first they would write in small paragraphs and poems, but later they would create collections of slave and feminist literature, that once published reached a range of people across the world. They would often write literature that would express their personal thoughts while exploring the impacts of oppression, restriction of freedom and religious beliefs had. Slavery is easily defined as a system in whichRead MoreSlavery And Its Impact On America1353 Words   |  6 Pages Slavery in America had a tight hold over the southern half. It was primarily located in the southern portion and African American slaves were held on large plantations and out in the fields. Some were even leased int o the industrializing factories. Ever since slavery in America started, slaves were considered property. Every black person was a white persons â€Å"property†. Now American had a belief, a belief that every man were entitled to God-given rights. The rights could not be stripped fromRead MoreThe Revolution That Never Happened Essay1211 Words   |  5 Pagesa historic year in the struggles against slavery in the French colony of Saint-Domingue. The French Revolution played an important part in influencing the Haitian Revolution of 1791; it gave way to the Haitian Revolution which consisted of many other separate revolutions that occurred at the same time. Saint-Domingue, now known as Haiti, had the most wealth in terms of crops that could be excavated by black slaves. Toussaint l’Overture was a former black slave who was forced to pick up these crops;Read MoreBlack Slavery : An Essential Part Of The American Economy1744 Words   |  7 Pages During the 1800s, black slavery was an essential part of the American economy. Abolitionism, a movement existing concurrently with the institution of slavery, arose aiming to eradicate the practice of slavery and to provide equal rights for black Americans. Determined abolitionists turned to literature, activism, and progressive action to work toward their goal. Extreme abolitionists even went was far as participating illegally in a network of northbound trails located in the south which

Toulmin Essay for American Physicians and Surgeons -myassignmenthelp

Question: Discuss about theToulmin Essay for American Physicians and Surgeons. Answer: Introduction Abortion is one of the most debated topic of today, this is an international issue which has gained a lot of critics as well as support. Abortion is the process by which the fetus is removed from the womb of the mother. There are diverse opinions to this issue there are people who believe that abortion is a crime because it involves the killing of an infant. Other people are have the opinion that abortion is the choice of the mother whether she wants to give birth to the child or not. Apart from the two sides of the topic there is a third side as well, ethically abortion is not justified but there are cases when the baby is needs to be aborted it might be for the safety of the mother. When there are complications in the pregnancy when the mother is suffering from certain diseases that might affect the child as well (Morrell, Kathleen and Wendy Chavkin). Discussion Ethically abortion is not justified because the child has his right to live, it does not matter whether the child is born or not. The people who are against abortion say that right from the point the fertilization is done the development of embryo starts and then it takes the form of fetus and gradually turns in to a full grown child, so the fetus is also living. Just because it has not taken birth does not mean it is not alive or his right to live is lesser than others (Smyth, Dawn, and Paula Lane). According to Christian ethics abortion is a very serious crime, a sin as defined by the church. The Christian ethics strongly condemns abortion. Not just Christianity, abortion is condemned even in Islam. As per some religious of viewpoints both abortion and contraception practices strongly opposed. Right from the implantation till the child is being conceived, the fetus is considered as living and it is a crime to kill any living being (Keogh et al.). The people who are in support of abortion are called Pro-choice, their argument is that every individuals have the right to make their own choices so it is the right of the parent whether they want the baby or not, abortion in the early stages is permissible as per the legislation of many countries. Medically abortion in the later stages of pregnancy is not allowed because it causes harm to the women. Abortion should not be considered as murder in the early stage, which is the first ten to twelve weeks. It is proved by the scientific research that even if the fetus begins to develop a face, arms, legs, etc by the tenth week, it does not have a consciousness and it is not considered as a human being. There have been many arguments on this topic concerning what is right about abortion and what is not. The Pro-Life activist, those who are against abortion say that it is completely a crime to abort the fetus at any phase of pregnancy to this some of the extreme pro-abortionists say that the mother has the right to kill her baby even a week before full birth (Kaczor and Christopher). The American College of Obstetricians and Gynecologists furnished a statement that said: "Abortions are necessary in a number of circumstances to save the life of a woman or to preserve her health. Unfortunately, pregnancy is not a risk-free life event." There are cases that lead to termination of pregnancy so that woman's life can be saved it as includes severe infections, heart failure and severe cases of preeclampsia, a condition in which a very high blood pressure is developed and can cause stroke, says Erika Levi, a obstetrician and gynecologist at the University of North Carolina, Chapel Hill. "There are certain cases where ending the pregnancy is the only option, cases where it would be putting the mother's life at risk to continue the pregnancy." The reason behind most of the abortions is health issue (Giubilini, Alberto and Francesca Minerva). The topic of abortion is very sensitive and requires to be handled very sensitively. Abortion is one of the most controversial topics because it is very difficult to judge which side is right. Cassing Hammond, an associate professor of obstetrics and gynecology at Northwestern Feinberg School of Medicine, Chicago, says cases in most of the cases it is the doctors who decide whether it is safe for a pregnant woman to deliver a fetus or not (Coleman and Priscilla). If the abortion is done for the health issues it can be justified otherwise there is no point of justifying abortion. People who are against abortion strongly oppose abortion saying it is against the human rights. If the fetus would have not been aborted it might have happened that child would have successfully taken birth and nobody has the right determine who lives or who dies (Coleman and Priscilla). Conclusion Abortion is ethically a crime, there are people who are on support of abortion but apart from serious health issues it is not fair to justify abortion. The child has right to live and his or even his biological parents cannot take her right away. Killing a fetus is completely against the human rights. Pro-choice activists cannot completely be opposed because what they claim is rationally right. Killing is a very sensitive issue and mostly it is being looked emotionally rather rationally no matter what the reason is killing is always a crime and cannot be justified, moreover it is not the right of ordinary human being to decide who should live and who should die. References Coleman, Priscilla K. "Post-Abortion Mental Health Research: Distilling Quality Evidence from a Politicized Professional Literature."Journal of American Physicians and Surgeons22.2 (2017). Giubilini, Alberto, and Francesca Minerva. "After-birth abortion: why should the baby live?."Journal of medical ethics39.5 (2013): 261-263. Kaczor, Christopher.The ethics of abortion: Womens rights, human life, and the question of justice. Routledge, 2014. Kao, Grace Y. "Working Contextually and in Solidarity with Others."Journal of Feminist Studies in Religion31.1 (2015): 115-121. Keogh, L. A., et al. "Intended and unintended consequences of abortion law reform: perspectives of abortion experts in Victoria, Australia."J Fam Plann Reprod Health Care43.1 (2017): 18-24. Morrell, Kathleen M., and Wendy Chavkin. "Conscientious objection to abortion and reproductive healthcare: a review of recent literature and implications for adolescents."Current Opinion in Obstetrics and Gynecology27.5 (2015): 333-338. Saunders, John. "Doing good medical ethics: a Christian perspective."Journal of medical ethics41.1 (2015): 117-120. Smyth, Dawn, and Paula Lane. "Abortion in modern health care: Considering the issues for health?care professionals."International journal of nursing practice22.2 (2016): 115-120.

Great Expectation Essays - English-language Films, British Films

Great Expectation Great Expectations The novel, Great Expectations, presents the story of a young boy growing up and becoming a gentleman. He must learn to appreciate people for who they are, not shun them for who they arent. Nicknamed Pip, Philip Pirrip, the main character, goes through many changes in his personality, as he is influenced by various people. Pip experiences tough times as a boy and a young man, but at the end he has become a fine, morale young man. In the beginning, Pip, an orphan, considers himself to be a common laboring boy, but he has a desire to improve his station in life. He is raised by his sister, and her husband, Joe Gargery. Then Pip meets Estella, the adopted daughter of Miss Havisham, an old lady who is bitter and eccentric. Estella taunts Pip and is very cruel to him, but he still falls in love with her. Miss Havisham is teaching Estella to hurt men, because she herself was deserted by her fianc? on her wedding day. One day, Mr. Jaggers, a lawyer, reveals to Pip, that there are Great Expectations for Pip. He is given the money to become a gentleman and receive a good education; he assumes that his benefactor is Miss Havisham. In London, Pip makes many new, high-society friends. When Joe Gargery comes to visit Pip in his new way of life, Pip is ashamed of Joe, because he is a commoner. At this time, Pip is around twenty years old. Estella is still the center of his attractions. When she comes! to London, he meets her, but she tries to warn Pip to stay away from her because she might hurt his feelings. She is being kind to him in the only way that she knows how. Around the same time, Pip receives a letter telling him that Mrs. Joe Gargery had died. A man from Pips past steps out, an ex-convict, named Magwitch, who he had fed many years ago; this man is his true benefactor. Pip finally knows the truth about this man. Magwitch is Estellas father, and Mr. Jaggers housekeeper is Estellas mother. A short time later, Estella is wed to Bentley Drummle, but she is very unhappy. Pip falls ill, and Joe comes to take care of him. While he is being nursed back to health, Pip starts to appreciate Joe and begins to look past the fact that he is common. He receives the news that Miss Havisham is dead. Pip visits Joes home and is told that Joe and Biddy, Pips friend, are married. Pip then returns to London and continues his life for eleven more years. Pip finally goes back to Joes house, to find that Joe and Biddy have a son, and they have named him Pip. During that last visit, he returns to Miss Havishams old run-down home. There he meets Estella, grown into a woman, her husband dead. There, Estella asks Pip to for! give her, he does, and all is well. So the story ends, with grown Pip and a changed Estella both at peace with each other. In conclusion, I thought that this was a very well written book. It took me a while to get into it and understand the plot, but now I see that Dickens wrote Great Expectations with a very complex plot and well described characters. From Joe Gargery to Miss Havisham, I really got to know the characters as if they were people. I would describe this book as a delightful story with a sprinkle of mystery and a handful of romance, with a pinch of fun all mixed in. English Essays

Kalevala

Kalevala Kaleva"Kalevala" is epithical poem written by the Finnish poet Eliasom Lennrotom in first half of the one century ago on the basic facts collected him for many years of searching Finnish and Karelian songs, legends. These songs passed from father to son from sun to grand children and so on during the centuries. Lennrot only collected these songs and on the basic facts of their heroes and plots has created the living and consecutive epos. And being the person of eighteenth century, he has brought in "Kalevala" some new ideas, but the soul of a poem is still national and represents historical, and cultural value. (104)"Kalevala" is written not like normal poem, it written with runes. As I understand it's like finish Adam and Eva. It shows the making of the world. Before the people on the earth were only Gods and I made the mistake there was only water land.Woman in a rowing boatOne of the first birds live the eggs on Ilmatar body... but she was very tired of this work. So she broke the m and the world is formed from the pieces. That is how the land was made and what about the humans? (~100)This very strange and interesting position of women. (?) A part of women are slaves to their husbands, families of the husbands, but other women are best of their sorts, and occupant the supreme places in social hierarchy. And the young woman occupied position of slave in the house. But against the slave she couldn't complain because it was her sort. Here is very much text about courtship of a woman by the main heroes. She doesn't choose, but the future husband chooses her. And if she doesn't like him only one way to continue marriage is...

Personality of Abraham Lincoln Essay Example | Topics and Well Written Essays - 1750 words

Personality of Abraham Lincoln - Essay Example In the last part, the paper will discuss the different methods of assessing personality and the related results. Personality of Abraham Lincoln Introduction Abraham Lincoln was the 16th President of the United States and led the country to victory during the American Civil War (Sandburg, 2002). He contributed immensely towards ending slavery in America. He was a lawyer by profession before he was elected as President. He had previously served as Illinois State legislator and a member of the House of Representatives (Sandburg, 2002). His Presidency was marked with abolition of slavery, neutralization of the war in United Kingdom and defeat of secessionists. He is regarded as one of the most remembered Presidents in US history (Sandburg, 2002). Abraham Lincoln was born on 12 February 1809 in Southeast Hardin County. His father was Thomas Lincoln and his mother was Nancy Hanks. Though his parents were not educated, they were respected and affluent citizens of Kentucky back country. The family was forced to move to Indiana in 1816 (Sandburg, 2002). His mother later died from milk sickness when he was nine years. His father remarried Sarah Bush who Lincoln embraced as his mother. Surprisingly, Lincoln did not relate well with his father. Lincoln had only 18 months of formal education but he was a keen reader and writer. He married in 1842 and later had four sons whereby only one survived to adulthood. (Sandburg, 2002). Lincoln started his political career by vying for Illinois General Assembly position in 1832 which he lost and joined the military during the Black Hawk war. In 1834, he was elected a State legislature and was influenced by the England law hence he joined law school. He was admitted to the bar in 1837 and moved to establish start practicing law in Springfield (Sandburg, 2002). He once labeled slavery as inhumanity which was based on bad policies when he was the leader of the Illinois Whig Party. He joined Republican Party in 1860 and was endorsed to r un for the presidency which he won with landslide victory later in the same year. After his win, secessionist’s movements sprung (Sandburg, 2002). His major goal was abolishment of slavery which he accomplished in 1862 by signing â€Å"emancipation proclamation† law. After the war, he initiated reconstruction of America by signing â€Å"homestead Act in 1862† where government land was sold to the poor citizens at low prices (Sandburg, 2002). Legal tender act of 1862 also created the first currency of US while the National banking Act of 1863 and 1865 formed the sound financial system which ensured economic growth and stability. He was assassinated by Confederate spy on 14th April 1965 and was pronounced dead the following day (Sandburg, 2002). Abraham Lincoln was friendly to other people since he trusted them. Lincoln has strong appreciation for the motivation of others. Lincoln was also honest hence this trait my have been influenced by his previous service to the country during the Black Hawk war. He maintained that integrity and truth was the basis of good character. Lincoln was also charitable since he occasionally purchased books for Phi Alpha Society hence this trait may have been influenced by his understanding of the sufferings of Americans during slavery time (Sandburg, 2002). Lincoln was a good listener hence this trait may have been influenced by his love for writing and reading. Each visitor to the White House was welcomed with appreciation and

Marketing Communication Plan Essay Example | Topics and Well Written Essays - 3250 words

Marketing Communication Plan - Essay Example (Varey 2002) It is a challenge because of the fact that every day newer modes of communication are being invented and more rapid to that is the accelerated rate of using these modes creatively. Those marketers who still rely solely on the traditional methods and deny any chances of creativity in the marketing communication, they are ultimately at a high risk, in most of the cases, of being left behind by the more creative marketing communication plans, which are capable of appealing the customers in more efficient manner, provided the claims in these communication plans are supported by the product availability and quality. (Taylor 2004) The knowledge society is not the only dimension that the marketers need to consider, rather there are multiple dimensions that need to be considered and duly taken care of while conceiving, developing and implementing the communication plan. These factors include the changing behaviours and preference of the target audience, the need of the product, availability of alternatives, communication plans of the competitors and so on. Thus it is imperative for the marketing communication planner to take into account all these factors while developing a marketing communication plan. (Hooley et. al 1984) In the beginning, this plan will analyze the market situation with reference to the abovementioned products. Various dimensions of the market will analyzed in this regard, such as, consumer demand, search behaviour, brand loyalty, market characteristics and definition, sales and suppliers' market shares, market dynamics (innovation, new entry and price trends), product innovation, manufacturing and trade, entry conditions and price trends. Analyzing the market situation is very essential to build an effective communication strategy, thus this would occupy most of the space and will be referred frequently in the later parts of the report. After the analysis part, the second step would be the development of the objectives for the marketing communication. This will include both, the marketing goals and the objectives and would be aligned with the situation of the market already analyzed. Afterwards, we will develop the statement of strategy. This strategy statement will identify and hi ghlight relevant public, logic, and communication channel, type of medium and timing of each strategy. Once the statement of strategy has been developed, our next step would be to sketch the profile of the target audience and each targeted segment of the market from the dimensions which are of the key significance to the marketers and those who implement the marketing communication plans. Afterwards, we will explore and analyze various tactics and plan of marketing action plan. After this, we would move to description of the concerned 3 Ms of the production (which includes, man and women, money and monitoring). Lastly, critical path of these activities will be developed in order to ensure successful and effective implementation of the plan. Analysis of the Market Situation Consumer demand In a recent market research report by